What was truly bizarre was the frustrated or angry attitude of some fans to this news. Cries of 'we already knew that' and similar could be seen on Twitter (and no doubt elsewhere).
|That's not news. I want broadcast dates now!!!!!|
Yes there were long-standing rumours of a special and a good chance of a fourth series if everyone could get their schedules in line. However it was not definite.
Also, for many more casual fans, the announcement from the BBC was news. These people, who almost certainly make up the majority of Sherlock's audience, are not glued to social media, are not au fait with the rumours and gossip. How, apart from such official press releases, are they supposed to learn of the news?
It isn't. If it was you wouldn't need fan fiction.
Try to remember that it is the rank-and-file viewers of this show, who are in the majority and not glued to social media, whose numbers ensure that this show continues to get made and sold around the world. If anyone needs to be pandered to with official news and announcements it is them.
Written by Alistair DuncanBuy my books here